Elevator Joe is the game I've been slaving over with Erick Garayblas for the past half year. It's been a long time coming, and as we approach release I'm both excited and terrified. Our beta testers have loved the game so far, and we've got some excellent retention rates (3x Erick's last game, which was already fairly successful) so we're fairly sure we've made a pretty engaging little game. How that translates into monetization is the burning question, and one that we'll find out soon!
The above image is a little teaser of all the stores that you can unlock in the game. I've made the image intentionally tiny so that you have to guess at them, but some of these are fairly obvious. I should note that a few of these were made by the talented duo of Robot With a Smile.